This shit is smooth. I haven't really been intrigued by a video lookbook, or a lookbook of any medium for that matter, as much as I am by this one. This shows this dapper dude laced in some First Article gear coolin' in San Francisco with his dog getting coffee, then shows what he's about to do that night afterward. Kind of a surprise ending. This is kind of what I imagine my weekends to be like, but they aren't really... Anyway the video editing is on point and the gear looks dope. Look for this new brand to drop their first line around April 25th.